Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which includes captured huge amount of money in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, despite the news, the business’s website still lists other countries where the product can be acquired. The company, based in Canada, markets Puff Bar being an electronic cigarette that can be used just like a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the looks and feel of a real cigarette. In fact, some consumers have compared the puffing action of the product to that of a cigarette, and smokers all over the world have embraced the new product with both of your hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the website still lists several countries where in fact the product is not available. Among the countries list is the U.S., where the product is specifically directed at younger consumers. The U.S. is not the only country where in fact the Puff Bar cannot currently be purchased. According to the website, you can find no plans to release the product in the U.S., though it remains the goal of the business to make the product obtainable in the U.S.
A company representative in Canada told Canadian Puff Bar television station CPolitics that there is “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole had been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar continues to be illegal in the U.S., it may be difficult for manufacturers to ship their products into the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too much to be healthy. In addition they fear that children could be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that’s commonly used to market cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to remove nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the product, thus eliminating the opportunity for nicotine to be absorbed through your skin. Unlike a traditional cigarette, the user does not have to carry the Puff Bar set up. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to find out whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For instance, one company has trademarked the term “Candy” and developed several variations of its product, including bag of chips and mixed bag candy bar. The lack of health or trademark significance does not appear to have hindered the business from selling these products to the general public.
Having less health or warning letters on all of the major tobacco products may help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a wholesome solution to enjoy their daily dose of nicotine. So as to reduce the selling point of the puff bar to teens, manufacturers will have to include more health-related language on the marketing materials.